Terms of Service

Effective date: June 25, 2026

These Terms of Service ("Terms") govern your access to and use of the seltzerai.com website (the "Site") and the services provided by Seltzer AI ("Seltzer AI," "we," "us," or "our"). By using our Site or engaging our services, you agree to these Terms.

1. Services

Seltzer AI provides Google Ads management and optimization services, including account audits and ongoing campaign management. The specific scope, deliverables, and fees for any engagement are set out in a separate agreement or proposal between Seltzer AI and the client.

2. Engagement and scope

Ongoing services begin once both parties agree on scope and fees. Work outside an agreed scope, including building new campaigns from scratch, may be subject to additional fees as agreed in advance.

3. Client responsibilities

To deliver our services, the client agrees to provide timely access to the relevant Google Ads account or accounts; to confirm that they have the authority to grant such access; and to provide accurate information. The client remains the owner of their advertising accounts and of the budgets spent on them.

4. The audit

We may provide an account audit that identifies potential inefficiencies and opportunities. An audit is informational and does not, by itself, guarantee any particular outcome.

5. No guarantee of results

We bring skill, care, and proven methods to managing advertising, but advertising performance depends on many factors outside our control, including the client's market, offer, budget, and sales process. Except as expressly stated in a separate written agreement, we do not guarantee specific results such as a particular number of leads, sales, revenue, or return on ad spend.

6. Fees and payment

Fees are as set out in the applicable agreement or proposal. Advertising spend (the budget paid to Google) is separate from our management fees and is the responsibility of the client.

7. Confidentiality

Each party agrees to keep the other's non-public business information confidential and to use it only to perform or receive the services.

8. Intellectual property

The Site and its content are owned by Seltzer AI. Deliverables created for a client are governed by the applicable engagement agreement.

9. Third-party platforms

Our services operate on third-party platforms, including Google Ads. Use of those platforms is subject to their own terms and policies, and we are not responsible for changes, outages, or decisions made by those platforms.

10. Disclaimers

The Site and services are provided "as is" and "as available" without warranties of any kind, whether express or implied, to the fullest extent permitted by law.

11. Limitation of liability

To the fullest extent permitted by law, Seltzer AI will not be liable for any indirect, incidental, special, or consequential damages, or for advertising spend, lost profits, or lost revenue, arising from the Site or services. Our total liability for any claim is limited to the fees paid to us for the services giving rise to the claim in the three months before the claim arose.

12. Termination

Either party may end an engagement as described in the applicable agreement. We may suspend or end access to the Site at our discretion.

13. Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable there, without regard to conflict-of-laws rules.

14. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted here with a revised effective date.

15. Contact

Questions about these Terms? Email baila@seltzerai.com.